When I joined Damsel in Defense, I didn’t just find a business—I found a mission I could believe in.

It was about more than stun guns and pepper spray.
It was about women. Safety. Strength. Confidence.
And for a while, that purpose lit me up from the inside out.

I was one of the first 20 people in the company. I had direct access to the co-founders, Mindy and Bethany—two incredible women with huge hearts and big vision. I got to be part of building something meaningful from the ground up.

I loved it. I believed in it. I gave it my all.

I was doing in-home parties, working vendor events, connecting with women, and helping others build their businesses too. It was powerful.

But somewhere along the way…
the outside noise got louder.

People questioned what I was doing.
Is that even legal? Should you be selling that? Is it safe?

At first, I brushed it off. But over time, the pushback started to chip away at me.
Not just the questions—but the tone behind them.

I started feeling judged. Misunderstood. Picked apart.

And no matter how passionate I was about the mission, the constant second-guessing started to weigh on me. It’s crazy how heavy people’s opinions can feel when you let them sink in.

At the same time, the demands of the business were stretching me thin.
Vendor shows, packing inventory, setting up booths, time away from home—it was all a lot. Especially for a mom who wanted to be present and grounded for her family.

So I made the hard decision to step away.
Not because I stopped believing in the mission…
But because I knew my alignment was shifting.

I did find a health and wellness product, but it wasn’t what made me leave. What made me walk away was the constant demand of parties, vendor events, and the time it was pulling from my family. I still had that entrepreneurial spark in my heart, though—and when this product started impacting me so deeply, I knew I couldn’t keep it to myself.

I was told I needed to cut ties with the community I had grown to love. Unfriend people. Disconnect. And that hurt—especially because I had formed real, beautiful relationships through that business. People I still care about and often think about to this day.

Even after stepping away from Damsel, I couldn’t shake the feeling that I still wanted to build.
That I needed to share something that could help people.
That I had more to give.

And this product?
It made me feel something again. It gave me a new kind of energy—not just physically, but emotionally. I didn’t have to build a business around it… but I wanted to.

So I said yes.

Not out of fear.
Not out of desperation.
But from a deep place of clarity that said:

“This is your next right thing.”

And it was.

XOXO ~ Carrie ~ Life Lovin Mama